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Sonaly Toast: Knowing Peru and its customs.

For nearly a decade Sonaly was clear I wanted to do: to make known to Peru through their parties, their food, their experiences, their customs. Now, this is precisely what is spent, week after week: the National Canal gave that space to broadcast on its airwaves Customs program, every Monday at 7.00 PM we do travel to a different party in a different town .

Achievement program to keep the air with almost no conceptual change during these 8 years, according Sonaly is due to the strength of its initial project: She and her husband had been "raised a concept, an idea and from hence continue the project. "

Al "focused on parties, we become experts at parties," says the traveler. In 2000 this gave him an advantage over other viewing options, especially with the lack programs that are devoted entirely to spreading the celebrations of the people of the country and a public eager to know what these holidays: how they dress, what eat, how to get to the place.

However, Sonaly its entry into the TV was not "a dream come true 'was more a process of personal change and infighting, because since leaving the School of Communications at the University of Lima, had sworn it was anything but television. His dislike for the media began when she enrolled in a course of reporting and whenever he happened to be facing the camera an uncontrollable internal tingling stopped any attempt to express themselves. The cameras were not his best friend.

years after this experience, having gone through three different newspapers and have developed a supplement printed unsuccessfully sought to "speak in Peru through its festivals" Sonaly began to understand that the way to make your project has a mass distribution was the TV, "so I started to having less fear of the camera," he says. The end justified the Middle. So Now, with pride, the traveler says, "what we have done so far is to be loyal to what we thought at first." According

Sonaly, a foundation that keeps the project he leads is that "we believe all parties and all celebrations are important. We invitations according to what comes first. " Annually, the director and production team meets to decide what people will visit during that year.

The driver is not afraid to be completed by the places to visit "the subject is inexhaustible, Peru is bigger than we can imagine", but in the event of a return to the same people Sonaly points out that "There are several ways of telling the party." Come with

Sonaly on your next trip ... to lift bags.

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Restaurant "Las Delicias"

The name of the restaurant as well as carrying "Las Delicias" was chosen for lunch this afternoon (Wednesday, 16 ril ab).
When we continued the discussion begun in class Journalism Project on the future holds for us we have chosen the profession, lunch was swift and cut every intention of resuming this discussion. It should be noted that the focus on "Las Delicias" was extremely fast.
So, laughing, conjecture and the menu just foolish talk to the rhythm of a guitar and a box Agesta ended because our economy only allowed us to give thanks when it happened to your plate of 'partnerships', for our table.
Again, I can only say was a lunch "to the memory."

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April 12: Happy birthday to my


The celebration began from the day before: the faithful companions that Friday after Friday we met up the slogan of our emotional recovery, pineapple pye through, sang in unison always be remembered: "Cumpleaaaños happy, happy cumpleaaaños, cumpleaaañoss ....".
The echo of that first celebration was repeated in my new house along with the inevitable family gathering. A sweet pork adobo and rice gave the intimate touch of entertainment to the occasion.
Finally, leave of the 'special day' in Hong Kon Chifa surrounded by my friends at church, when they all came to welcome Angie's birthday after midnight. We killed two birds with one stone, I ended my birthday when she began hers.
25. I received a memorable birthday goodbye the day before and a day later.

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While we realize this makeshift video about 6 months in the context of production and ineffable TV Reporting class, become topical again for two reasons:
1. Was never available to the general public.
2. Be seen in some of the actors, the nostalgia of leaving the house of studies which hosted more than 6 years (see comments on this post "To the memory"). Enjoy the tomfoolery
...

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Augusto Alvarez Rodrich

Founding Director of the newspaper Peru 21. Was given the address of this newspaper since the Group of The Trade was made the project of creating this tabloid.
These are some of the considerations set out in the framework of Journalism Project (2008 - 1) of the Pontificia Universidad Catolica del Peru.

Ten steps to formulate a journalistic project:

1. Idea of \u200b\u200bwhat we do: to understand clearly the journalistic project to develop
2. Assessing the market: The idea is that you must have a space in the public market and who to sell the product.
→ Reflection 1: Journalism is a business: people who invest their money looking for the product is sold. Some people have invested their business of journalism to benefit its other businesses, these projects take the time does the benefit of these businesses, then disappear.
3. Sharpen the product, through focus groups and research is to test how the product should be presented.
4. Re-submit the paper to the public (Continue to evaluate the market): It is important to achieve and maintain good circulation of the newspaper.
→ Reflection 2: "The publishers are not important." A newspaper has achieved success when people are addicted to the parts. In this sense, the sections most likely to benefit in the circulation of the newspaper are the amenities, the crossword, Zudoku, the Sports section, Recipes for housewives)
5. Industrial Pages: Choice of color pages and is printed in B & W, printing, etc.
6. Financial Issues: Investment, 'when I start to win and how much I earn. " Journalism in a slow business.
Reflection 3: The newspaper Peru 21 recouped its investment in 3 years, who was the lead time before starting the project.
7. TEAM: In Peru 21 went slowly contracting. To recruit the 65 people who started the main quest was to maintain the plurality, sexual orientation, political opinion, tastes, etc.
→ Reflection 4: Perú21 Advantage: We worked Volume 0 (zero) for three months. In those 3 months, the team prepared for the pace.
8. Departure date. Define an exit date after all the other variables (design, political tendency, target audience, etc..) Have already been resolved.
9. Medium-term business. This is not a business matures and bears fruit quickly.
10. Settings: The idea that we may at first be changing, a journalistic project can not be static.


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For the memory ...



The girls in my class took the initiative to buy an ice cream after lunch, the rich green noodles with chicken in the cafeteria of Directors - PUCP.
I, for one, had gone to pick up my old pair inseparable - until she finished the race - Johann, on his visit by the university.
After the girls leave and take our course to a restaurant outside of the university, where - just for joining us, stating that it was only for accompany - I ate my second lunch.
The afternoon ended on a memorable talk at Starbucks, accompanied by a coffee produced in Ethiopia and orange juice.

When passing same thing happens the same ...